Consider the Source: Corn Syrup Ads
This is a the first in an ongoing series called "Consider the Source," in which the dailySpark examines nutrition information and its sources.
HFCS, or high fructose corn syrup, has taken quite a hit by the media in recent years, and some new ads are fighting back.
You might have seen these videos:
The ads are part of a $20 million to $30 million campaign by the Corn Refiners Association to boost the rep of HFCS.
According to the videos, high fructose corn syrup is:
"…made from corn, has the same calories as sugar or honey and is fine in moderation."
"…made from corn, doesn't have artificial ingredients and like sugar is fine in moderation."
What else do we know about it?
What is high fructose corn syrup?
It is corn syrup that has undergone an enzymatic process to increase its level of fructose. The sweetener is widely used in processed foods in the U.S. because of its affordability (Corn farmers receive government subsidies, but sugar farmers face tariffs.) and its convenience (because it's a liquid, it's easier to transport).The FDA recently reversed its ruling and declared that HFCS is natural.
The ads say that HFCS is "fine in moderation." The trouble is that it's in almost every food in your grocery store. Check the labels of even "basic" minimally processed foods. Yogurt, spaghetti sauce, granola bars, even bread contains corn syrup.
Manufacturers say there is little distinguishable difference between products sweetened with corn syrup and those made with sugar. To find out for yourself, visit the Mexican section of your grocery store and pick up a bottle of Coke from Mexico then buy one from the regular soda section. Taste them both and see for yourself. (Outside of the U.S., soda is mostly sweetened with sugar.)
Read more about why people try to avoid corn sweeteners.
Ignore the argument specifically for or against corn sweeteners for a moment and look at the bigger picture. What kinds of foods are traditionally sweetened with corn? The ingredient is ubiquitous in American grocery stores, but it's mostly found in processed foods and beverages, particularly sodas.
While the ads are right—all foods are fine in moderation—trying to eliminate or cut back on HFCS and all sweeteners isn't a bad idea. Chances are, you'll swap processed foods for healthier, whole foods.
Have you tried to cut back on HFCS and other corn sweeteners? Which side do you fall on? Is corn syrup natural?
HFCS, or high fructose corn syrup, has taken quite a hit by the media in recent years, and some new ads are fighting back.
You might have seen these videos:
The ads are part of a $20 million to $30 million campaign by the Corn Refiners Association to boost the rep of HFCS.
According to the videos, high fructose corn syrup is:
"…made from corn, has the same calories as sugar or honey and is fine in moderation."
"…made from corn, doesn't have artificial ingredients and like sugar is fine in moderation."
What else do we know about it?
What is high fructose corn syrup?
It is corn syrup that has undergone an enzymatic process to increase its level of fructose. The sweetener is widely used in processed foods in the U.S. because of its affordability (Corn farmers receive government subsidies, but sugar farmers face tariffs.) and its convenience (because it's a liquid, it's easier to transport).The FDA recently reversed its ruling and declared that HFCS is natural.
The ads say that HFCS is "fine in moderation." The trouble is that it's in almost every food in your grocery store. Check the labels of even "basic" minimally processed foods. Yogurt, spaghetti sauce, granola bars, even bread contains corn syrup.
Manufacturers say there is little distinguishable difference between products sweetened with corn syrup and those made with sugar. To find out for yourself, visit the Mexican section of your grocery store and pick up a bottle of Coke from Mexico then buy one from the regular soda section. Taste them both and see for yourself. (Outside of the U.S., soda is mostly sweetened with sugar.)
Read more about why people try to avoid corn sweeteners.
Ignore the argument specifically for or against corn sweeteners for a moment and look at the bigger picture. What kinds of foods are traditionally sweetened with corn? The ingredient is ubiquitous in American grocery stores, but it's mostly found in processed foods and beverages, particularly sodas.
While the ads are right—all foods are fine in moderation—trying to eliminate or cut back on HFCS and all sweeteners isn't a bad idea. Chances are, you'll swap processed foods for healthier, whole foods.
Have you tried to cut back on HFCS and other corn sweeteners? Which side do you fall on? Is corn syrup natural?
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Comments
I don't buy anything that lists either as an ingredient.
Recently, in our local newspaper, I saw an editorial that stated there was nothing harmful in HFCS, and that it was identical to sugar in every way. !!!!!!! I wondered who paid this person to send the letter in ???????? - 4/22/2011 4:10:48 AM
The studies which found the mercury in HFCS seem to have been done in 2005, and they concentrated on the "total" amount of mercury found in one sample each of 35 products; 17 of them had mercury. They did not distinguish between "elemental mercury" and "methylmercury", nor did they prove that the mercury found came from the HFCS, though it was one of the common ingredients. They also did not distinguish between the total amount of mercury found and the amount considered "safe" - i.e., you might have to eat 100 lbs of ketchup daily to have a toxic dose.
In the meantime, the American HFCS industry has changed its processing methods, and no longer uses mercury to make caustic soda. It would be interesting to see the results of current comparable testing. More interesting, however, would be knowing the source of the HFCS currently being used. Does it come from American processors? If so, then the product may very well be "safe" to consume (not saying it's "good for you"). However, if the HFCS comes from a foreign source (think China), there is probably very good reason to be concerned (think melamine in baby formula). My guess is we're reacting to the wrong thing. - 1/29/2009 3:54:24 PM
thank you for bringing this up. I knew i couldnt possibly be the only one seeing through the media. - 11/20/2008 9:48:42 PM
How about they feature a registered dietitian to tell why HFCS is bad instead of the idiot who can't put two words together?
What BS propaganda! - 11/20/2008 3:57:26 PM
s/2007/12/071212201311.htm
By the way, I do not work for the corn industry - I'm a chemistry tutor for a homeschool group. - 9/24/2008 10:43:25 AM
Getting funding for such a study though would be nearly impossible, because the logical place to get such funding would be from the very manufacturers who are using this additive. - 9/22/2008 12:45:14 PM
If you'd like to contact them or ask them any questions here's their url:
http://www.corn.org/conttks.htm
http://www.corn.org/boardstaff.htm - 9/21/2008 7:36:13 PM
Corn is good. Chemically altered corn is not. And there are so many side effects to prove it. Moderation? What exactly do they consider moderation? I wouldn't be able to consume one of those stupid popsicles without getting a headache afterwards. I'm so glad we've cancelled our TV service! - 9/21/2008 7:24:47 PM
Off to do some more research for my own piece of mind b/c those commercials have me doubting what I've been told. - 9/19/2008 1:05:51 PM
- 9/19/2008 7:35:37 AM
However, my first complaint with the ad wasn't what it was pushing, but the first mom being so brazen and rude saying I guess you just let your kids eat anything! HAHA. If I was the second mom I would have said "oh, well I guess you don't want me to mix in the vodka, and I should probably go get the cigarettes out of the goody bags" - 9/18/2008 9:53:27 PM
For those doubting thomases, do your research. HFCS causes the insulin receptors to malfunction because it is not a naturally occuring substance. Because they malfunction, the proper chemicals don't get released and your brain doesn't get the signal that you ate, so you feel hungry even though you just ate.
As for the lobbiests, they are loud but we can be louder. If the public demands better quality food then manufacturers will eventually have to listen. It irritates me that they have scrapped the plans for 3 ethanol plants in our area because the "need" for food corn is too high to compete with the cost. At least that's the excuse. Personally I'd rather put the corn in my car's gas tank than my own. - 9/18/2008 8:41:41 PM
I understand why food companies use it. Its cheaper number one, and its sweeter than sugar. I've seen some foods that even have sugar and HFCS both.
This is why I have heard it is so bad for us: I have read that although it comes from a natural source that the way it is made/processed causes it to have an unnatural makeup. When our body consumes this HFCS it has a harder time breaking it down for quick energy so its then stored as fat. It would make sense that if HFCS was more easily stored as fat and that so many foods had it, then we would be a fatter people as a whole.
Of course the people who sell corn syrup would post million dollar ads to say likewise. They have a lot to lose. I find it funny that they say HFCS like sugar is ok in moderation. How can we be moderate in HFCS when its in so many foods? we have little control in that aspect.
I would be curious to hear about future studies and HFCS other than just the way it more easliy turned to fat.
Have a great day people - 9/18/2008 3:26:31 PM
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