Could Red Light, Green Light be the Next Nutrition Game?
We know there are food labeling loopholes as well as many different front-of-package identification systems. A few weeks ago we learned the 'Smart Choices' program had been halted. However, other identification programs and labels continue to crowd the fronts of many products on store shelves. Some packages contain the American Heart Association's heart shaped check-mark logo, while others sport a Healthy Ideas box or a Nutrition IQ logo.
Margaret Hamburg, head of the FDA, shared concerns recently related to the confusing nature of having so many different labeling and marketing programs on the front of packages. While the back of package nutrition information is already uniform and consistent because of the nutrition facts label, the same is not true for the front of the package, at least not yet.
The front-of-package labeling has been open to marketing buzzwords and manufacturing company guideline programs which have become confusing to consumers without providing significant helpful information for healthier meal and snack choices. At a previous FDA press conference, there were frequent mentions to the Great Britain front-of-package system which Australia also has a version of as well. This stop light type system highlights levels of key "offenders" such as fat, saturated fat, sugar and salt. It provides a green light for go for those that are deemed healthier and a red light for stop for those that are not. Of course, the yellow light is reserved for those that fall somewhere in between. This system has been met with mixed reviews in Great Britain and can offer equal amounts of confusion for consumers. For instance, apple juice and soda both receive a 'yellow light' for sugar but I think we would all agree that their nutritional risks and benefits are very different to the individuals that select and consume them. Likewise, they would each have a different place and roll in a healthy and nutrient rich diet. One complaint by nutrition professor Marion Nestle with the current 'Smart Choices' system surrounds its indication that processed foods appear as healthy as unprocessed foods. It seems that based on my example above, it will be difficult for any quick view, front-of-label system to totally eliminate this appearance on an item by item basis. It will be interesting to see what comes from the new discussions for these labeling guidelines.
The original intent of food companies was to keep the government out of the front-of-package guideline decision making by developing and agreeing on their own system. Now that the industry has not been successful at providing a helpful nutrition rating system, it will be interesting to see where regulation comes out and how marketing trends will change as a result. Regardless of what ends up on the front of the package, flipping it over and reviewing the complete nutrition facts label on the back is still your best option for making a healthy and nutrient rich choice for the money you spend to feed yourself and your family.
Tell us what you think. Do we really need a front-of-package nutrition rating system? If you think we do, what type of system do you think would be most helpful for you and your family?
Margaret Hamburg, head of the FDA, shared concerns recently related to the confusing nature of having so many different labeling and marketing programs on the front of packages. While the back of package nutrition information is already uniform and consistent because of the nutrition facts label, the same is not true for the front of the package, at least not yet.
The front-of-package labeling has been open to marketing buzzwords and manufacturing company guideline programs which have become confusing to consumers without providing significant helpful information for healthier meal and snack choices. At a previous FDA press conference, there were frequent mentions to the Great Britain front-of-package system which Australia also has a version of as well. This stop light type system highlights levels of key "offenders" such as fat, saturated fat, sugar and salt. It provides a green light for go for those that are deemed healthier and a red light for stop for those that are not. Of course, the yellow light is reserved for those that fall somewhere in between. This system has been met with mixed reviews in Great Britain and can offer equal amounts of confusion for consumers. For instance, apple juice and soda both receive a 'yellow light' for sugar but I think we would all agree that their nutritional risks and benefits are very different to the individuals that select and consume them. Likewise, they would each have a different place and roll in a healthy and nutrient rich diet. One complaint by nutrition professor Marion Nestle with the current 'Smart Choices' system surrounds its indication that processed foods appear as healthy as unprocessed foods. It seems that based on my example above, it will be difficult for any quick view, front-of-label system to totally eliminate this appearance on an item by item basis. It will be interesting to see what comes from the new discussions for these labeling guidelines.
The original intent of food companies was to keep the government out of the front-of-package guideline decision making by developing and agreeing on their own system. Now that the industry has not been successful at providing a helpful nutrition rating system, it will be interesting to see where regulation comes out and how marketing trends will change as a result. Regardless of what ends up on the front of the package, flipping it over and reviewing the complete nutrition facts label on the back is still your best option for making a healthy and nutrient rich choice for the money you spend to feed yourself and your family.
Tell us what you think. Do we really need a front-of-package nutrition rating system? If you think we do, what type of system do you think would be most helpful for you and your family?
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Comments
They should do it to the labeling already there.
Say If the fat is high, make the percentage in Red, if it is low make it Green.
Some people read the label but can not tell if it really is a good percentage or not.
If Protien is High, make it Green (good) and if it's low make it Red.
Etc.
Why make it just 3 colors, darker red the worst, dark green the best. - 10/11/2010 1:58:38 PM
In my opinon what is really needed is to educate more people on nutritional health and how to read the current nutritional labeling. - 12/25/2009 9:37:21 PM
And actually, guys, apple juice is not better than soda. It is a sweet, calorie-packed beverage without much nutrition for the calories. You get a touch more vitamin C than you do from soda, but that's about all. Eating an apple and drinking a glass of water is much better for you.
I think rating apple juice and soda similarly is very fair. Juice is a good way to drink a TON of nearly-empty calories. Eat the whole fruit instead. - 11/17/2009 12:28:18 PM
I gave up on trying to save people who should know better - I'll have Darwin take over for a while. - 11/17/2009 11:59:09 AM
As far as the front of labels go, the problem with letting foods be labeled as healthy/unhealthy in any generalized way is that we all don’t have the same generalized requirements. They will look at averages and huge numbers of individual’s needs will be overlooked in the process. Instead of making choices clearer, people will be more easily confused manipulated. Quite frankly, that in fact may be the intention. My grandmother is lucky, her nutritional requirements and restrictions are becoming more and more complex but she has me to help her. A lot of people don’t have help, or enough knowlege or time to effectivly defend themselves and end up harming their health because of misleading marketing. We all need the protection of effective standards and regulation in food labeling.
The industry’s efforts have always favored weak standards because of course they would prefer the freedom to sell us whatever they wish using whatever methods they like. The less informed we are the easier they have it.
- 11/16/2009 2:17:08 PM
The point - If you are 4 and can't read, pictures are you main way to understand things. If you are an adult, you should be able to read the Nutritional Labels and figure out whether or not something is "green light" for you and your family. If people aren't doing that, then a 'nutrition at a glance' isn't going to make them do it either. It will just be more confusing for the rest of us. (I'm still trying to figure the math of Apple Juice = Soda.)
The FDA can't decide on the standards for terms like "Organic" and "Natural" most of the time... Why should we think they can give us a 'nutrition at a glance' that will make any sense..? - 11/16/2009 1:00:12 PM
Personally I think it'd be fantastic. There are far too many people who don't understand what is in the food that they eat. Make it easier for them to understand and they'll make better decisions. - 11/14/2009 8:12:02 PM
WE know that we should be checking Nutrient labels, and my wife and I usually do. I'm an Insulin dependant diabetic and she is borderline high blood pressure.
Juices are a definite caution to me and a high sodium content would alert her to check what the caution was about.
Finally, the "in-your-face" labeling would psychologically encourage most people to check out why their favorite "X" was red or yellow. I believe it would make a much larger group of people label conscious. - 11/14/2009 7:20:52 PM
I agree... read your nutrition labels. - 11/13/2009 12:57:47 PM
Also think it would be a great teaching tool for kids! - 11/13/2009 12:54:27 PM
Now living in Canada, I'm grateful that we have obligatory nutrient content on food packaging; however, compared with Europe, I find the information provided is very limited and I don't believe we go far enough. I would love to see an easy-to-read nutrition-traffic light system brought to Canadian food labelling. I would also like to see the practice of food-production companies paying to use a health organization's healthy-nutrition logo banned as I find it to be misleading. - 11/13/2009 10:52:44 AM
Not knowing how to read the labels is an excuse! The current labels are easy to understand and sites like Spark People and NutritionData.com explain what they mean and what daily values are advisable. - 11/13/2009 10:04:32 AM
What's really helped me is that I became a vegetarian my freshman year of high school. I started reading all of the ingredients faithfully so my mom wouldn't accidentally buy chocolate frosting with lard again. It's just what I do for packaged foods. I look through the ingredients, then look at the nutrition info and *then* look at the front of the package. All of those fancy little logos mean nothing to me if I look at the back and see that the product has more than 30% of its calories from fat, a lot of trans fats or cholesterol or very little protein or fiber. It's not hard to determine if something is essentially junk food. Start reading the labels on the back. It looks confusing, but if you do it faithfully on every trip to the grocery store, you'll figure out a few things that you want to look for and you'll eat better. - 11/13/2009 9:06:55 AM
It's all about money for the food Moguls -- anything to make their chemical laden 'foods' a bit more appealing to the SPENDING person. The best foods don't have labels.... :o) - 11/13/2009 8:26:09 AM
As for the location of the nutrition info, I think the Nutrition Facts panel is fine. Putting more info on the package is redundancy, in my opinion. It clutters the front and seems confusing. - 11/13/2009 8:17:16 AM
The food pyramid is system we already have and that has been sanctioned by most nutritionalists. If packaged food was listed in relation to the food pyramid, I think it would change what is in packaged food and the way it is manufactured.
P.S. I wish there was a way do to do this on sparkspeople.com - 11/13/2009 2:05:32 AM
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