Fast Food for Kids: They're Still Marketing and We're Still Buying
For most American children, fast food is a regular part of their day. Whether they are eating it or seeing ads for it on T.V., fast food part of the routine. And according to a new survey, children are seeing more ads and are eating it more than ever before. Although the fast food industry has vowed to promote healthier food options to kids, that’s not exactly what’s happening.
According to new research from the Rudd Center for Food Policy and Obesity at Yale University, the average preschooler sees three fast food ads per day, while the average teenager sees about five per day. That’s a 21 percent increase for young children and a 34 percent increase for older children since 2003. “In 2006, industry leaders including McDonald's and Burger King entered into a voluntary agreement initiated by the Better Business Bureau to limit the marketing of unhealthy food to kids. They pledged to devote at least 50 percent of ads directed at kids to choices that are considered "better for you."
That agreement sounds like good progress, but things haven’t gone as expected since then. The Rudd Center study found that many of the Happy Meal-type ads show healthier options, but only in the background of the commercial. And when consumers visited a few hundred fast food restaurants as part of the study, 80 percent of the time they were given French fries without even being offered healthier sides like apples.
Mc Donald’s says all of their ads feature children’s foods that meet U.S. dietary guidelines. And perhaps if kids ate only those items, it wouldn’t be such a problem. But another issue is that as they get older, many teens begin ordering from the regular menu, often consuming far more fat and calories than a healthy diet should provide.
I was most astounded to hear this statistic from the survey: 84 percent of parents say their children have eaten fast food within the past 7 days. I know that the way I feed my kids is not the norm. They’ve never had Mc Donald’s. Their diets aren’t perfect, but I’m trying very hard to present an example of healthy eating that they can carry with them for the rest of their lives. If we’re unusual because they can identify a lentil but not a Happy Meal, I’m totally fine with that.
Do your children frequently eat fast food? Why or why not? When bombarded by these kinds of ads, what can we do to encourage young people to make healthier food choices?
According to new research from the Rudd Center for Food Policy and Obesity at Yale University, the average preschooler sees three fast food ads per day, while the average teenager sees about five per day. That’s a 21 percent increase for young children and a 34 percent increase for older children since 2003. “In 2006, industry leaders including McDonald's and Burger King entered into a voluntary agreement initiated by the Better Business Bureau to limit the marketing of unhealthy food to kids. They pledged to devote at least 50 percent of ads directed at kids to choices that are considered "better for you."
That agreement sounds like good progress, but things haven’t gone as expected since then. The Rudd Center study found that many of the Happy Meal-type ads show healthier options, but only in the background of the commercial. And when consumers visited a few hundred fast food restaurants as part of the study, 80 percent of the time they were given French fries without even being offered healthier sides like apples.
Mc Donald’s says all of their ads feature children’s foods that meet U.S. dietary guidelines. And perhaps if kids ate only those items, it wouldn’t be such a problem. But another issue is that as they get older, many teens begin ordering from the regular menu, often consuming far more fat and calories than a healthy diet should provide.
I was most astounded to hear this statistic from the survey: 84 percent of parents say their children have eaten fast food within the past 7 days. I know that the way I feed my kids is not the norm. They’ve never had Mc Donald’s. Their diets aren’t perfect, but I’m trying very hard to present an example of healthy eating that they can carry with them for the rest of their lives. If we’re unusual because they can identify a lentil but not a Happy Meal, I’m totally fine with that.
Do your children frequently eat fast food? Why or why not? When bombarded by these kinds of ads, what can we do to encourage young people to make healthier food choices?
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Comments
I have wondered since, we as a nation, are concerned about our children's health.I know as large as some schools are it would be difficult to prepare meals from scratch. Maybe schools could ask companies they work with if there are any better choices of food or could a line be made of no preservatives and much less starch. Just a thought!! - 11/21/2010 8:07:08 PM
It's OK sometimes but parents have to set samples and learn it's OK not to give the kids everything they want. - 11/21/2010 9:42:26 AM
My friend's children are the opposite. That would be like punishment for them. For them a treat has to be real food in a nice restaurant. . . and they're under the age of 10. Even, the 4 year-old eats sushi.
Kids will eat what their parents eat. So from an early age, get them eating good wholesome food. Don't make a fuss out of it. You eat it they'll eat it.
2/3 - 11/21/2010 5:24:32 AM
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This 11 year old boy, Birke Baehr has enlighted insight on marketing inferior food to kids. - 11/20/2010 9:44:33 PM
but i am trying to stay healthy, for when the day
comes that i start having a family of my own. - 11/20/2010 1:56:27 PM
It doesn't matter what my kids watch on tv anyway - I'm the one in control... - 11/19/2010 4:14:49 PM
And cook at home. There are so many fast easy meals that can nourish your children. The food industry is lying when they try to convince us we do not have time to cook natural healthy foods. What better love
can we give our children than to nourish
their growing bodies with the best foods available. Caring for their health is time
well-spent.
- 11/19/2010 2:21:25 PM
Fast foods wont exist if we don't support them.!!! - 11/19/2010 12:08:09 PM
Alcohol is un healthy and poor food choices are unhealthy. Not all fast food is unhealthy but PARENTS should educate their children so they learn healthy choices. You can go to any expensive restaurant and buy UNHEALTHY FOOD so why ALL of this picking on the TV or the promotions.
Parents PROMOTE you own values for crying out loud never mind the surveys.
SURVEY your best own interests and that is what you should be teaching your kids to eat. - 11/19/2010 12:05:02 PM
As far as the healthier options I think knowing that there isn't an extra charge for a side salad instead of fries would be helpful... - 11/19/2010 12:02:32 PM
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