Insensitive Ad: Am I Overreacting?
I had a rare opportunity to be a total couch potato on Sunday as I was battling a rare summertime cold. My weekends are usually chocked full of activities that I usually do not have the freedom to watch too much TV, but because I have a half-marathon to run in Seattle on Saturday, I needed to make sure I was well on my way to a full recovery even if that meant I did nothing rest.
Well, what I discovered is there is not much to watch on television, especially on a summer Sunday, however I did have the opportunity to view a remake of Rodgers & Hammerstein’s South Pacific, as well as an episode of Cupcake Wars on the Food Network. I must say both shows were quite entertaining—one allowed me to sing along to one of my all-time favorite musicals and the other, well let’s just say, I had no clue that one could use seaweed and sea salt in a cupcake and still have it taste yummy.
So you may be wondering where I am going with all this. As entertaining as the programs were, the same cannot be said about the advertisements. I was appalled at a commercial from a company that has promoted healthier fast food options for years. That restaurant? Subway.
The commercial shows various individuals eating hamburgers while participating in summertime activities. One is floating in the pool on a raft, one sitting in a hammock, another sitting at the beach and another jumping in the pool, all accompanied to the theme song from “A Summer’s Place” playing in the background. As the commercial continues to play, it then shows the woman on the float quickly sinking, the gentleman falling though the hammock, the woman’s swimsuit top bursting open with a young boy looking on, and a gentleman jumping off the diving board while it breaks in two. I guess the point being that eating greasy foods is what caused all these events to happen. In other words, the consequence to eating greasy hamburgers is to be ridiculed in a television commercial.
I am shocked that in this day and age where we are told that we need to be more sensitive to those around us, the one area that is a free-for-all for others to ridicule is those who do not fit the so-called ‘normal’ weight. From television shows, to movies, to commercials it isn’t uncommon to see the overweight being the brunt of many jokes and I for one am not buying it any more.
I was so upset after seeing this commercial that I immediately sent an email to the company. To have a company tout such celebrities as swimmer Michael Phelps and gymnast Nastia Liukin in another commercial only to belittle the average American in another just doesn’t sit right with me. With so many Americans battling a weight issue, disparaging people is not the way to go. We would dare not demean others for their ethnic or religious background, then why is it OK to demean someone based on their size?
Have you had the opportunity to view this commercial? Do you think I am being overly sensitive about this subject? Do you think the overweight community is the one area TV takes liberty to demean without consequence?
Well, what I discovered is there is not much to watch on television, especially on a summer Sunday, however I did have the opportunity to view a remake of Rodgers & Hammerstein’s South Pacific, as well as an episode of Cupcake Wars on the Food Network. I must say both shows were quite entertaining—one allowed me to sing along to one of my all-time favorite musicals and the other, well let’s just say, I had no clue that one could use seaweed and sea salt in a cupcake and still have it taste yummy.
So you may be wondering where I am going with all this. As entertaining as the programs were, the same cannot be said about the advertisements. I was appalled at a commercial from a company that has promoted healthier fast food options for years. That restaurant? Subway.
The commercial shows various individuals eating hamburgers while participating in summertime activities. One is floating in the pool on a raft, one sitting in a hammock, another sitting at the beach and another jumping in the pool, all accompanied to the theme song from “A Summer’s Place” playing in the background. As the commercial continues to play, it then shows the woman on the float quickly sinking, the gentleman falling though the hammock, the woman’s swimsuit top bursting open with a young boy looking on, and a gentleman jumping off the diving board while it breaks in two. I guess the point being that eating greasy foods is what caused all these events to happen. In other words, the consequence to eating greasy hamburgers is to be ridiculed in a television commercial.
I am shocked that in this day and age where we are told that we need to be more sensitive to those around us, the one area that is a free-for-all for others to ridicule is those who do not fit the so-called ‘normal’ weight. From television shows, to movies, to commercials it isn’t uncommon to see the overweight being the brunt of many jokes and I for one am not buying it any more.
I was so upset after seeing this commercial that I immediately sent an email to the company. To have a company tout such celebrities as swimmer Michael Phelps and gymnast Nastia Liukin in another commercial only to belittle the average American in another just doesn’t sit right with me. With so many Americans battling a weight issue, disparaging people is not the way to go. We would dare not demean others for their ethnic or religious background, then why is it OK to demean someone based on their size?
Have you had the opportunity to view this commercial? Do you think I am being overly sensitive about this subject? Do you think the overweight community is the one area TV takes liberty to demean without consequence?
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Comments
Edit: I agree with STRAWB5623, that if it offends you, you're perfectly within your right to be outraged. I don't want to sound like I'm bashing everyone who thought it was a nasty ad, I just think it was a great commentary on personal responsibility. Then again, it was probably just a really good pitch. : ) - 7/13/2010 9:47:00 AM
Anyway, if you found it offensive, you don't need any validation. It offended you, and you did a great thing to make sure your voice was heard by contacting the company. I personally didn't find it offensive, nor did I find it funny. I know it's all a bunch of poppycock because some Subway sandwiches have more calories and fat than some burgers!
Who I really feel sorry for are the actors! Especially in those Windows commercials where the dream land version of them are fitter and more attractive! Imagine that casting call! "We need you to be the fat/ugly version of another actor. Mmmkay thanks!" - 7/12/2010 2:44:15 PM
The ad made points and all of them valid. - 7/11/2010 8:57:21 AM
I was surprised when I first saw the commercial, but I don't think it is offensive. It is a 30 second presentation of what is wrong with the food we eat. - 7/10/2010 12:18:50 PM
I am one of those overweight people, and I didn't take offense. Junk food is NOT healthy, and it WILL make you overweight. - 7/9/2010 1:10:40 PM
^_^ - 7/8/2010 10:01:06 PM
BTW,,,,I have a very dear friend who is probably over 600 lbs. she is the sweetest person you could ever meet. she does not pig out on burgers and fries...its a health issue. I would never make fun of overweight people...but unlike my friend, most people have a choice on how they look. - 7/8/2010 7:31:42 PM
While it may seem that overweight people are fair game, I think that smokers in the US are treated worse than anyone by everyone. Non-smokers think it is perfectly okay to be rude, hurtful, intrusive and even legislate against smokers.
My advice? Build a bridge and get over it, obsessing and forcing your opinions on others is never a good thing. . .and I mean that to be positive. . . live, and let live. - 7/8/2010 12:42:29 AM
Really? Are we at point in the country that being fat is the worse thing possible. That you can't be funny, smart, cute, loving if your overweight?! - 7/7/2010 4:12:15 PM
Subway might be lower in fat, but they're certainly high in sodium. Their chicken teriyaki that is supposed to be so good for us have over 1000mg of sodium!
As for the commercial, I think they were simply trying to make a point (however erroneous) as quickly as they could. And isn't that what advertising is all about? - 7/7/2010 2:48:59 PM
Besides, removing everything offensive would remove 100% of comedy routines and then where would we be? - 7/7/2010 10:57:44 AM
For me, I find most commercials offending for any number of reasons. My husband reminds me that since companies can't advertise cigarettes or alcohol, what pays for network TV is very limited. So I just change the channel or put it on mute.
I see companies linking fun, fellowship, friends and good times with fatty and high calorie food. I applaud myself for having the common sense to know that pancake stackers are NOT a food choice!
So if something really bothers you, speak up! Know that you CAN and have made better choices. And if you like something, also be sure to write and let them know! - 7/6/2010 1:47:18 PM
in people's heads that EVERYONE (since they show
all types of people) is fat because of how they
eat and this is NOT true! This is why people think
they can comment and be rude to people with weight issues. Eating the wrong foods is not the only
reason someone may be overweight. This commercial is not a positive one.
I am glad you wrote the letter. That is what people should do if they see something that doesn't look right. Everyone will view this differently depending on how they have been treated related to weight, or if they are overweight now. - 7/6/2010 1:09:35 PM
I have a son who feels like he is fat even though he is average for he age because his two older brothers are small for their age and this causes him to feel overweight. I have talked to him about it and showed he pictures of himself and shown him that he is perfect but it does no good when commercials are allowed to rein free with cracks on "fat" people who aren't even close to being a little over weight! - 7/6/2010 12:37:26 PM
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