How Does the NuVal Food Scoring System Work?
Last week I shared a few ways grocery stores are changing to better inform their patrons. More and more stores are including NuVal Nutritional Scoring information on item shelf tags. The system is intended to reduce consumers confusion related to food package marketing labels and claims. The scientifically based NuVal measuring system can help people make nutritionally informed food choices. However, that can only happen if you understand the system.
How a Food Gets a Score
An Overall Nutritional Quality Index (ONQI) number is calculated to quantify the level of nutrition a food contains. The ONQI algorithm relies on the Institute of Medicine's Dietary Reference Intake values as well as the Dietary Guidelines for Americans for nutrient quantification. Over 30 nutrients are used in the algorithm calculation. Nutrition leaders, public health professionals and medical experts included the macronutrients of calories and carbohydrates as well as factoring for the quality of proteins and the types of fats (omega-3, trans, saturated) and cholesterol an item contains. Other nutritionally relevant keys such as vitamins, minerals, fiber, antioxidants, sugar, and salt are also factored in the calculation. Nutritional influence related to published scientific literature is also taken into account with the ONQI reference calculation.
To score packaged foods, the nutrition facts label and ingredients lists are used as reference. Non-packaged foods like meats, produce, and seafood rely on nutrient database information. The focus of the calculation is the nutritional density of an item. It cannot factor other elements such as toxins, hormones, or bacteria that may be present so there is no influence of the presence or absence of these in the scoring. Likewise, since there is no widely corroborated evidence related to increased nutritional density for organically grown foods, growing conditions are not factors in the scoring either.
Using the Scores to Shop
If you know how to interpret the number, you can make nutrient wise food choices like a health professional. The scores range from 1-100 and the higher the number the richer the nutrients. By using the numbers as your guide, you can quickly scan the shelf to compare sale items to find a healthier alternative while still saving money. For instance, if your children love frozen waffles as a quick breakfast option like my teens, check for alternatives before grabbing the Eggo Homestyle Waffles. They only contain a NuVal score of 23 while the Earth's Best Homestyle Waffles score a 43. If you are trying to meet your calcium needs by eating yogurt, double check to be sure the Dannon Strawberry Yogurt you typically purchase is the most nutrient rich choice at 24. After a quick check, you may decide to try Chobani Strawberry Greek Yogurt when you find it scores a 64. How about the noodles you are selecting for your favorite lasagna recipe. Perhaps the Ronzoni Whole Wheat noodles with their score of 91 would be a good substitution for your standard selection of Prince Simply Perfect enriched noodles that only scores a 57. Be careful not to assume that the low-fat or lite version or an item will have a higher NuVal score. Since these options may also alter fiber or sugar content, they may be less nutritious overall, which gives them a lower calculated score. Use the online scoring information to help you make comparisons when you are preparing your grocery list at home.
Sometimes we choose foods like Crunchy Cheetos because we enjoy them for a party and not because they only score a 5 on the NuVal system. The fact that we enjoy blueberries on our cereal AND they score a perfect 100 on the scale is a bonus. Learning how to make nutrient wise and dollar smart choices to make the most of our food dollars is important. The NuVal system can help you when you learn how to use it as a guide.
Do you think this system would help you if it was in your grocery store? Do you think it would make price comparison more difficult?
Which of these salty snacks do you think has the highest NuVal score?
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Comments
I look at a number of different things on a nutrition label, and I would likely pick (for example) a lower sodium item with a bit more fat in it than a similar item with slightly less fat but a much higher sodium content. - 10/6/2010 3:26:11 AM
Thank you Huricane_ELE, that was a bit of a surprise for me. I was surprised that frozen spinach has the same sodium as canned. I never even look at canned spinach. I'll buy fresh sometimes.
And thank you KRAWRS for posting the answer. I guessed correctly. - 10/5/2010 7:37:14 PM
This in theory sounds good, but will probably be something that drives up costs and will be confusing and useless to most people. - 10/5/2010 4:19:16 PM
Chex Mix Traditional Snack Mix ... 13 points
Garden of Eatin' Blue Chip Tortilla Chips ..... 40 points (winner!)
Baked Lays Original Potato Crisp .... 24 points
Snyders of Hanover Honey Wheat Pretzel .... 23 points - 10/5/2010 3:09:27 PM
However, the way our system is, NuVal, like almost everything else, will be manipulated by the biggest food processors and agribusiness to serve their interests. Kind of how these high-sugar kiddy cereals can advertise themselves as "high-fiber.". Give me a break.
Ultimately it is up to all of us to educate ourselves about nutrition and to not believe everything that is on the shelf tags. - 10/5/2010 11:51:30 AM
Check out blog: www.abetterbagofgroceries.com
One of their employees has a weekly blog about trading up to healthier foods - 10/5/2010 6:24:35 AM
Jocelyn - 10/4/2010 11:15:27 PM
This will be just another method to push low-fat items on an already bloated public who are heading into or already suffering from obesity and diabetes. The past forty years of pushing fat and cholesterol phobia on everyone has created an unhealthy and overweight public and this nutritional system is not going to help that at all.
People need to learn how to eat wholesome food. Wholesome food is WHOLE food, fresh food and variety cooked with care and love. Not some silly list giving everything points. You could buy a bunch of high scoring foods, but still fall very short on key nutrients. Talk about not seeing the forest for the tress. - 10/4/2010 11:05:51 PM
To reply to a comment made by MOMOPWRS, the answer is no....you can not survive on blueberries or anything else rated a 100. The rating scale takes into consideration of the calories, nutrients, etc. After viewing the video on the website, and pausing on the mathematical equation for coming up with the NUVAL #, (GOOD divided by BAD = NUVAL #), blueberries have nothing bad to them...no fats, added sugars, sodium, etc...so all they are is good, wholesome, natural food and would receive a "perfect" score. Remember though, the NUVAL system is merely that....a system....a system designed to help the average Joe or Jane make better choices when comparing to similar items...not comparing blueberries to steak.
We're each going to make our own choices about what we put into our bodies. Some people are very strict vegans...they are not going to put anything animal related into their bodies, while others are going to eat like they're at a free-for-all buffet...nothing is off limits.
I, for one, will continue to treat myself to a bowl of Cap'n Crunch (NUVAL score 10) on occassion and will probably never try Hodgson Mill Unprocessed Wheat Bran (Millers Bran) cold cereal (NUVAL score 100). But that's MY choice! I know which one is healthier/better for me. I know that fresh blueberries are better for me than blueberry pie filling, but sometimes I just WANT bad food.
Use the NUVAL scores or don't.....it's your choice. It's just one more way for consumers to be more nutrition savvy in this overprocessed world. - 10/4/2010 2:38:38 PM
Also, saw Greek yogurt mentioned on on Biggest Loser and tried it. Can't go back to the others. It's thick, creamy and I get the plain to add my own fruit, and make dip. Also good on baked potatoes and in a Southwest chicken soup we make. - 10/4/2010 1:57:34 PM
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